iA


showdown in chinatown

by angie.

The Steve Nash Foundation put on an event to benefit underpriviledged children called the Showdown in Chinatown. They get famous athletes (basketball and soccer players) to come play a soccer game. They asked Calle to be one of their sponsors and provide all the gear for the players to wear. This was a HUGE opportunity for Calle to get some awesome exposure since there was tons of news coverage and big names there. Some of the players were Steve Nash, Claudio Reyna, Thierry Henry, Tony Parker, Javier Zanetti, Adrian Mutu, Chris Bosh, Ivan Cordoba, Grant Hill, and Giovanni van Brockhurst. (I hadn’t heard of Thierry Henry, but watch this video of him and you’ll see why he is super famous.)

Klane is one of the founders of Calle, a fashion clothing brand centered on core street soccer, but has been less involved over the past year since he wanted to focus on school and the ad agency world for a while. He still does some things for them, like designing their blog and online store, etc. So Calle asked Klane to photograph the event and catch all the superstars in Calle gear. We even got to go to the after-party at a ritzy Manhattan night club and party with all the celebs. :) We don’t drink and the party wasn’t really our thing, but it was fun to be there and see it all. Since Tony Parker was involved we hoped to see Eva Longoria (his wife), but she wasn’t there.


Steve Nash / Thierry Henry sporting Calle at the hotel


Grant Hill being interviewed pregame


Tony Parker holding a Primero / Grant Hill wearing the pigeon



Thierry Henry signing autographs


The players sported the Via shorts and the Diego shirt. Tony Parker even played in the Rilo shoes, which were just released.


Tony Parker


probably someone famous, I don’t know :)


Look how tall Chris Bosh is next to everyone! He looked funny playing soccer and wasn’t that good. :)


Klane and I at the after-party


they auctioned this Calle shirt for like $700!


Nash in the crowd


Free drinks (we chose the Vitamin Water) / Husdon Terrace (the night club)

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